Realtors are uniquely positioned to provide their loyal customers with valuable and sometimes hard-to-find information. But a great professional also understands that closing gifts allow you to do even more for your buyer. They help you stay connected to them long after a deal is closed, ensuring they refer you to potential clients.
There are other excellent benefits to investing in unique Realtors Closing Gifts, such as an increase in brand value and a personal connection with your client base. Also, it is an excellent way to wind up a long-drawn deal, enabling new homebuyers and commercial property investors to begin enjoying their coveted property.
The ensuing guide can help newbies determine the correct items for specific buyers.
Market research is key
Extensive research is the key to a successful closing gifting strategy. You can start by studying the other benefits realtors are providing. But since each community is diverse, what works for one market may not work for another.
So, a better starting point would be to understand your client’s personality and lifestyle so that you can select something they can use or enjoy having around their house. To do this, ask questions about their interests and likes whenever possible.
Consider the neighborhood
You should consider the neighborhood, especially if the buyers are moving to an entirely new region. A gift card to the local florist or a pass for the city museum can be incredibly thoughtful gifts for those interested in these genres. Some might even appreciate a paid-for session with a local interior designer, enabling them to gain valuable insight into decorating their new residence.
Home decor items are useful
New homeowners usually fret about the kind of furniture to use, the wall paint color, curtain style, and similar aspects. You can diminish their worry by giving them a smart ring doorbell that looks elegant on the walls in addition to being functional.
A custom painting of the family’s favorite vacation spot or new home is also an excellent thought. You can add a custom closing card with a personal message to the gift, letting the buyers know how much you appreciate doing business with them.
Consider something unique and personalized
A housewarming gift that shows you put thought into the present is an excellent way to show the buyer that you cared about them as an individual and not just as a client. It also helps set you apart from other realtors they have worked with, ensuring you are the first professional they think of if they need to make another property purchase.
You could give couples a wine basket or a coffee sample pack, while a customized BarkBox is excellent for buyers with dogs.
Use an online guide for ideas
You can also find ideas for fantastic realtors closing gifts in an online guide for the property industry. It will ensure that you receive the right kind of advice while also helping you grow your business by learning more about other ways to market yourself and build relationships with clients.
For example, you can hire professional drone photography experts who can take amazing pictures of your listings. These high-definition images can help you sell fabulous properties faster as you can show potential buyers what a property truly looks like from all possible angles.
So, hire an expert as soon as possible and get your hands on the most breathtaking photographs of the properties you hope to sell.