Content is king as it’s popularly said. Content marketing has steadily evolved into the face of marketing today. Dumping ads onto your audience no longer works well. In the modern digital age, brands are adopting a strategic methodology where information and value are dished freely to the prospective consumer. Furthermore, forging a relationship and possibly building this relationship to conversion.
Content marketing can be very powerful if it’s done right. Storybrand certified guide marketers have been able to achieve a desirable ROI from the right deployment of content marketing. Well, let us teach you how to win more customers with delicious content marketing.
It’s all about Timeliness
Punctuality is the rule of the day when it comes to content marketing. You have a million things screaming for your time. Yet you need to find time to fortify your blog with quality content that connects to your audience.
This is why you need the right schedule. The tactic here is to religiously observe a content calendar where your entire content production – for a month or even a year – is streamlined explicitly.
This way, the milestones are clearly defined and you are sufficiently informed of what volume and value of content need to be out there within a specific time frame. This builds much-needed consistency and credibility into your content marketing, ensuring you stay fresh and updated; regularly feeding your audience with content worthy of their eyes.
Numbers Don’t Lie
Your content marketing would be kneaded with credibility. Your audience should trust your content. You can’t creatively manufacture statistics and load them on your readers. This is why your content gains significant credibility when you source your statistics.
Leading marketers like storybrand certified guides know that your audience can only take the desired action when your content is trustworthy. Your numbers mustn’t lie; hence, you should readily hyperlink them to reputable industry-leading sources.
Never Abandon Your Brand Voice
This is where many content marketers get it wrong. Modern marketing is about building a brand personality that consistently reflects through all your marketing channels. There is an overwhelming volume of marketers out there, and you definitely can’t risk getting lost in the crowd.
A distinct brand voice in your content is your beacon to make you stand out from the hordes of competitors. This ever-present brand voice will enable you to build a sustainable connection with your audience. This way, they can easily recognize you and more importantly trust you.
Clarity is Vital
The internet is flooded with marketing – believe it or not! What’s more, your readers have enough trouble on their plate already. They don’t want to struggle with content more difficult than Einstein puzzles. This is why you want your content marketing to send your message as soon as possible.
Your audience will not always be Harvard professors. This validates adopting a simplistic approach where you use as simple a language as possible. Don’t deliberately attempt to hide meaning in complicated words. Your audience may not have that time to decipher them. It would be easier for them to jump off your blog. After all, they have got Game of Thrones to watch!