The display section is arguably the most important part of any shop. It shows the customers what your shop is selling and helps attract customers that are looking for that stuff. A well-done display can also serve the purpose of decoration and make the interior of a shop look good. But things have evolved way past the up-front glass displays of the old. Customers link a good display with the quality of the product, so it is critical that you put proper thought into your presentation. Here are three major tips to get you started on this journey:
Create interesting displays:
Sure, just hanging things off the wall and racks and putting clothes on mannequins is easy, convenient, and gets the job done; but you can do much better than that. If your shop is in any sort of a shopping district or shopping mall, then the chances are that you are surrounded by competition. The best way to overcome this hurdle is by using unique store fixtures and creating displays that emit artistic intent. For example, let’s say that your shop sells jackets and coats. Now you can either put your winter coats on hangers are call it a day. Or, you can create a dedicated wall for these coats with cold blue lighting for the aesthetic and a picture of a snowy glacier on the wall behind them and display the coats far away to accentuate that feeling of being cold. Now, this mundane display section for winter coats has become an experience for the customer that they will remember for a long time.
Utilize the power of mall kiosks:
Mall Kiosk retail displays are one of the handiest tools in the arsenal of anyone looking to improve their displays. Mall kiosks are relatively inexpensive and highly customizable. You can easily integrate them into the look and feel of your store and create interactive experiences that are not possible without kiosks. This modernizes your store and makes it feel like a store from the present, not from the previous century.
Allow hands-on demonstrations:
Staying on the topic of interactivity gives your customers the option to pick up, touch, and test the product themselves. Don’t lock the product in a cardboard box behind a glass wall. Let the customer test the product first hand. This will create a level of trust between the customer and the product and will make sales more likely.
Now, you might think that putting stuff up for display can cost a fair amount. Which it can, accidents happen, and things that are being handled by hundreds of people on a daily basis are more like to break. However, look at it from an angle of value. Sure, you might be spending some money on maintaining and managing the hands-on demo area of your shop, but the sales generated by that practical demonstration far outweigh any costs associated with it. This also helps in improving customer relationships, as they know exactly what they are buying and won’t be disappointed when they open the box.
